As I’m sure you know, our book, WordPress 3.0 Search Engine Optimization is out now on Amazon.com and many other fine online retailers. To celebrate, we would like to give you some free content to peruse. Here’s a section that reminds us to never forget the heart behind SEO.

Keeping it Natural

The main thing to remember about writing keyword-rich content is that if your content doesn’t appear natural when you read it back, you may be overdoing it. However, some writers are more skillful than others at making a keyword fit with the copy. If you have trouble fitting your keyword phrase into the copy in a way that makes sense, it’s possible that you may have better results by outsourcing the writing to someone who specializes in writing for SEO.

If you prefer to write your own copy, you’ll find that you will improve as you get more practice. Like anything else, writing SEO website copy is a skill that must be developed. Some people have a knack for it and pick it up quickly, while others require more time and practice to develop the skill.

No matter how skilled you are at writing copy, you will undoubtedly come across keyword phrases that are awkward and will be hard to work into your website content. This is especially true of search queries that are written in the first person. It’s not too hard to come up with a title for “how do I tie a tie,” for example, but once you get past the title and introduction, it becomes difficult to work that keyword phrase into the copy because you have switched gears from asking the question to trying to answer it .

Some people choose to avoid awkward keyword phrases because of the increased difficulty of writing this type of content well enough to avoid losing the reader. However, sometimes the potential traffic for an awkward keyword phrase makes it worth trying. You’ll have to decide for yourself on a case-by-case basis whether you want to try to rank for these types of keyword phrases.

Another type of keyword phrase that can be difficult to target is a keyword phrase containing a misspelled word. Although many people have profited from targeting misspelled keywords, it is harder to achieve now because Google has grown adept at correcting misspelled search queries automatically.

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