SEO for Lawyers: Why it Works
Why is SEO such an important factor in website design and law firm marketing? Because SEO presents the opportunity to be most easily and accurately reachable by your potential client base. SEO draws legal clientele based upon the most important factors: what they want, when they want it. When your site appears prominently in a search engine results page, you will capture your next client at the precise moment when they are looking for you.
Case Study: Bankruptcy Law Firm “The Butler Firm”
The Butler Firm of Austin, TX recently expanded it’s bankruptcy practice into San Antonio and Houston–all under the careful support of Website Design for Lawyers.
How to Grow a Bankruptcy Law Practice?
Our program for the Butler Firm was a multi-city, multi-site strategy; each site is carefully designed to capture keyword inquiries made by potential clients in a particular geographic area. This advanced strategy has helped The Butler Firm to grow exponentially.
Contact us to learn more about how we can help your Bankruptcy Law practice sustain and grow.
Sample SEO Search Results:
What BusinessWeek Says About SEO
In BusinessWeek‘s article, “How SEO Upped the Revenues,” BW reports that “a search engine optimization overhaul and web site redesign gave one entrepreneur’s . . . business a huge boost.”
The report continued that the SEO initiatives increased business revenues by 45% and helped earn entrepreneur Megan Duckett the 2006 Dell/National Federation of Independent Business “Small Business Excellence” award.
SEO for Lawyers Case Study: From a Trickle To a Steady Stream
Let’s start with a case study.
These are the results we achieved for one our clients. As you can see, from June of 2007 to March of 2008, we improved this client’s pageviews from about 150 a day to well over 1,000 a day.
Without SEO, clients will not find your website, and will not find you. With SEO, targeted and eager customers searching for your services find you easily. True SEO requires experience and an SEO focus.
SEO for Lawyers: How We Do It
We call our designs “SEO-focused” designs because we incorporate SEO standards, best practices, and architecture into every design we create, and every aspect of every design. SEO is the key to targeting search traffic, so SEO must be infused into every aspect of the design process. What follows is a brief primer on how we achieve superior SEO results (it gets a bit technical, but stay with it, it’s worth it).
SEO for Lawyer Keyword Research – What Are Clients Searching For?
We begin your SEO project with keyword research. Keyword analysis tells us what terms are high-volume search terms, and which terms are low-volume.
The screenshot above shows us–and you–the volume of client searches per day in your area of law practice, and in your geographic area. Search volume forms the foundation of Legal SEO efforts: the high-volume traffic (if it’s relevant, of course) represents the prize: clients searching for your service.
Under the Hood: Why Our SEO Projects Succeed
We design all of our web projects according to compliant CSS (Cascading Style Sheets) standards. CSS is a simple internet language that describes how a webpage should display. As an example, this page is CSS-based. All of the text attributes, colors, sizes, columns, etc., are compiled in a single CSS file.
Why CSS increases search results performance:
? You’ll Rank Higher. Only one CSS declaration is needed for a text attribute (color, size, font style, etc.) of an entire site-rather than hundreds or thousands of individual declarations. A CSS-based site is smaller and leaner than a non-CSS site (less code). Search engines like lean code and reward standards-compliant sites with superior rankings. Furthermore, CSS pages load faster than traditional sites, which keep customers engaged.
? A website change requires only one change to the CSS file, rather than hundreds of individual changes.
SEO for Lawyers: Inbound Linking Campaigns
Inbound linking is the procedure of securing internet links from other websites that point to your website.
Google ranks WebPages in its search results according to a wide range of factors. One of the most highly weighted factors is Google’s patented Pagerank standard. When other sites link to yours, Google and the other search engines count these inbound links as votes for your site; as a consequence, your site rises in the search results.
We conduct responsible (no spam) and effective inbound linking campaigns that increase the Pagerank value of our client’s websites. These inbound linking campaigns help our clients garner top search engine placement.
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